DEEP AND MEANINGFUL SOCIAL CONNECTIONS FOR EVERYONE
While social media provides interaction through the highlights reel of people’s lives, it’s becoming more difficult to find and create meaningful, deep connections with like-minded individuals.
Affinity aims to solve this.
One of the biggest predictors of overall life satisfaction is the quality of the relationships we have (House, Landis and Umberson 540-545).
Having low-quality relationships has shown to increase health risks significantly. It’s more damaging than smoking 15 cigarettes a day (Holt-Lunstad, Smith and Layton e1000316).
Studies have shown that relationship quality has gone down significantly in recent years (McPherson, Smith-Lovin and Brashears 1022-1022).
We need a new way to discover like-minded people to forge deeper and more significant relationships.
More than 100 studies in Sociology have observed that people who share common psychographic characteristics (personality, values, preferences, etc.) bond more easily, have more significant relationships (Kossinets and Watts 405-450) and tend to behave in similar ways (Easley and Kleinberg).
Unfortunately, we’re only ever exposed to a tiny subset of like-minded people as determined by opportunities for interaction (e.g. location). So we end up settling for connections by chance rather than by design (McPherson, Smith- Lovin and Cook 415-444).
Affinity solves this problem by creating the world’s first personal discovery platform to find new, like-minded people from around the globe (or around the corner).
Not only does it help you discover like-minded people, but also discover places where these like-minded people live and hang out, products they like, companies they work for and content they consume.
We hope you like it.