While social media provides interaction through the highlights reel of people’s lives, it’s becoming more difficult to find and create meaningful, deep connections with like-minded individuals.

Affinity aims to solve this.

One of the biggest predictors of overall life satisfaction is the quality of the relationships we have (House, Landis and Umberson 540-545).

Having low-quality relationships has shown to increase health risks significantly. It’s more damaging than smoking 15 cigarettes a day (Holt-Lunstad, Smith and Layton e1000316).

Studies have shown that relationship quality has gone down significantly in recent years (McPherson, Smith-Lovin and Brashears 1022-1022).

We need a new way to discover like-minded people to forge deeper and more significant relationships.

More than 100 studies in Sociology have observed that people who share common psychographic characteristics (personality, values, preferences, etc.) bond more easily, have more significant relationships (Kossinets and Watts 405-450) and tend to behave in similar ways (Easley and Kleinberg).

Unfortunately, we’re only ever exposed to a tiny subset of like-minded people as determined by opportunities for interaction (e.g. location). So we end up settling for connections by chance rather than by design (McPherson, Smith- Lovin and Cook 415-444).

Affinity solves this problem by creating the world’s first personal discovery platform to find new, like-minded people from around the globe (or around the corner).

Not only does it help you discover like-minded people, but also discover places where these like-minded people live and hang out, products they like, companies they work for and content they consume.

We hope you like it.

The Team

Jay Stockwell
Jay Stockwell (Co-Founder)
Jay is a Behavioural Scientist with 15 years of experience growing tech start- ups. He designed and executed the marketing strategy for one of Australia’s largest Fintech companies, Nimble, that went on to issue over 1 million loans.
Cameron Slabosz
Cameron Slabosz(Co-Founder)
Cameron is an innovation expert who as Head of Product led a team of data scientists who pioneered advanced real-time, automated credit risk assessment for Australia’s leading short term loan provider, Nimble.
Laurie Truce(Partner)
Laurie is a serial entrepreneur who has founded many highly successful, award-winning companies including Indigo Technologies. As its executive chair, he led the company to raise capital, commercialise its product (the agglomerator) and establish an office in The United States.
Michael Truce(Partner)
Michael is an experienced lawyer, company director and has been responsible for Indigo Group’s project sourcing, capital raising and project management. His work involves projects across various asset classes, ranging in Gross Realised Values of $4m to over $1,000m.

Key Research

Joseph, Kenneth, Kathleen M. Carley, and Jason I. Hong. “Check-Ins In “Blau Space”“. TIST 5.3 (2014): 1-22. Web.

Kossinets, Gueorgi and Duncan J. Watts. “Origins Of Homophily In An Evolving Social Network“. American Journal of Sociology 115.2 (2009): 405-450. Web. – Link

McPherson, M., L. Smith-Lovin, and M. E. Brashears. “Social Isolation In America: Changes In Core Discussion Networks Over Two Decades“. American Sociological Review 73.6 (2008): 1022-1022. Web.

McPherson, Miller, Lynn Smith-Lovin, and James M Cook. “Birds Of A Feather: Homophily In Social Networks“. Annu. Rev. Sociol. 27.1 (2001): 415-444. Web.

Noë, Nyala et al. “Birds Of A Feather Locate Together? Foursquare Check-ins And Personality Homophily“. Computers in Human Behavior 58 (2016): 343-353. Web.

Demir, Melikşah, Ömer Faruk Şimşek, and Amanda D. Procsal. “I Am So Happy ‘Cause My Best Friend Makes Me Feel Unique: Friendship, Personal Sense Of Uniqueness And Happiness“. Journal of Happiness Studies 14.4 (2012): 1201-1224. Web.

Easley, David and Jon Kleinberg. Networks, Crowds, And Markets. New York: Cambridge University Press, 2010. Print.

Han, Xiao et al. “Alike People, Alike Interests? Inferring Interest Similarity In Online Social Networks“. Decision Support Systems 69 (2015): 92-106. Web.

Holt-Lunstad, Julianne, Timothy B. Smith, and J. Bradley Layton. “Social Relationships And Mortality Risk: A Meta-Analytic Review“. PLoS Med 7.7 (2010): e1000316. Web.

House, J., K. Landis, and D Umberson. “Social Relationships And Health“. Science 241.4865 (1988): 540-545. Web.

How We Interact With Family And Friends“. Stats.govt.nz. N.p., 2016. Web. 25 July 2016.

A kaleidoscope of colour.

Each colour representing different characteristics, intersecting with the others to demonstrate the diversity in each of us, but also the similarities we share with like-minded people.